Switzerlands’s sets trends in global digital marketing

People working at computers in an office environment.

Switzerland’s future in digital marketing looks very bright. 2017 followed up on the successes of 2016 and brought further innovation and fresh trends into the Alpine nation. Overall the focus is on consolidation, channel management and integration of technology. Key pillars in this regard will be programmatic advertising, data, mobile, content and social media, as well as new platforms such as Snapchat.

This combination of creativity and technology will help companies in the sector to achieve better results in terms of quality over quantity, and allow for the full potential of technological advancement in the digital marketing sector to be unleashed. Big data is set to assist company’s to make the shift towards personalised marketing measures, increasing revenue and connecting with the consumer on a deeper level.

Mobile marketing is also set to rapidly scale in Switzerland. According to Swiss enterprises, optimisation of mobile responsive pages (66%), apps (71%) and QR Codes (60%), as well as the specific use of those channels is the main priority for 2018. Part of this will be geo-targeting in combination with other channels such as cross-device marketing, alongside tracking and attribution. In this era of digitalisation these three trends will gain traction and significance, as companies adapt to new forms of consumer behavior.

Content marketing will take center stage in terms of digital amplification methods, allowing enterprises to produce highly specified content for specific audiences. Last year 88% of Swiss companies claimed that content is a must-have for future marketing strategies. Since then, big enterprises have adapted this model, opening new content departments to stay competitive in this now global digital marketing sector.