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Hiring has become more selective, with companies prioritising fewer but more strategic positions and raising expectations around immediate business impact.Candidate selectivity remains high, with top profiles paying closer attention to role scope, leadership quality, flexibility, compensation and long-term career perspectives.The gap between companies that can move quickly and those with longer decision-making processes is widening, particularly for scarce and highly specialised profiles.Hybrid profiles are gaining value, particularly candidates combining technical expertise with commercial, digital or transformation capabilities.
The highest bonus range can be found for Sales positions in the IT sector with an added 30-60%. In other sectors, the bonus in Sales ranks from 10 to 35% (manufacturing, consumer goods) or 15-20% (business services). In Marketing, the bonus range is 5-15%, while for Digital it is rather 10-25%. Executive positions in Sales & Marketing can count with a bonus of 15-25%.
Talent Trends 2026: Hiring Through the Hype
Cut through the noise with data-backed insights on AI, skills, and the changing expectations shaping hiring today.
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