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Candidates want job security and career development. As a consequence, they will give priority to positions where the salary has a higher fixed component. This represents greater security for them and is preferable to a potentially uncapped bonus. As ever, the benefit of a company car remains a hot topic with sales candidates.
Marketing candidates are always attracted by the international side of any project, while feeling a close connection with the company’s brand and product set will exert a strong pull.
Digital candidates have the advantage of being in an immature market. Skills are hard to find, education programmes do still not align with market demand, which has increased as large companies, including the big banks, enter the digital era.
This creates a shortage of good candidates and very different offers on the market: salaries, packages and benefits all vary greatly.