Digital Communications Officer

Special project : lead the complete lifecycle of the website's redesign and optimisation, including:

• Conducting initial stakeholder consultations to gather requirements and insights
• Defining the website's objectives, user experience (UX) strategy, and core functionalities
• Collaborating with external agencies and internal IT teams to create wireframes, prototypes, and design concepts
• Overseeing the content migration process, ensuring consistency and adherence to brand guidelines
• Managing timelines, deliverables, and budgets throughout the redesign process
• Testing and troubleshooting to ensure optimal performance, security, and user experience post-launch
• Continuously monitoring and analysing website performance, implementing ongoing updates and improvements.

Digital strategy development and execution:

• Develop and implement a comprehensive digital marketing and communication roadmap aligned with the bank's overarching strategy
• Manage and oversee the bank's digital channels, including LinkedIn, Instagram, blog, website, intranet, newsletter, client app, digital campaigns, and SEO/SEM initiatives
• Track and analyse key performance indicators (KPIs) to assess the impact of digital communication activities and provide data-driven recommendations for optimization
• Stay informed on industry trends, emerging technologies, and best practices to drive continuous improvement across digital initiatives
• Ensure functional and tactical updates for all digital platforms and tools.

Digital content strategy and planning:

• Collaborate with the Head of Communications to craft and advance content strategies for all digital platforms
• Manage content planning and editorial calendar development in Monday.com
• Lead the creation and execution of innovative, targeted digital campaigns to attract and engage high-value clients. Analyse and optimise customer journeys and related content to maximise lead generation and conversion
• Communicate the bank's brand values and unique selling points effectively across digital channels
• Manage and update the intranet homepage, ensuring content remains current and relevant.

Cross-functional collaboration and budget management:

• Work closely with cross-functional teams to ensure seamless integration of digital initiatives.
• Oversee the digital marketing and communication budget, ensuring efficient resource allocation and maximizing return on investment
• Ensure all digital communication activities comply with legal and industry standards
• Cultivate and maintain strong relationships with external agencies to enhance the effectiveness of digital marketing and communication services.

Contribution to Communication department activities

• Contribute, time permitting, to all activities of the communication department, to ensure proper team spirit and collaboration
• This includes potential support to investment communication publications, PR, advertising campaigns, internal communication activities, etc.